In the today’s digital era effective Marketing plays a very vital role in every field. Each and every day thousands of new business pop up. SO, it’s creating chaos for business to enhance their brand’s identity that’s where digital marketing comes . Digital marketing refers to the strategies that uses internet and online based digital technologies and social media platforms to promote product and services as people increasingly use digital devices instead of visiting physical shops and market. digital marketing campaigns includes Search engine optimization (SEO), search engine marketing (SEM), content marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, Pay per click and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. – socialhyperzone